![]() Iceberg season is May – July. You don’t have to take to the water to see them, they can often be spotted from the Newfoundland shore, but if they’re around, getting out among them is an unmissable experience.The air is noticeably cooler as you approach the huge turquoise flanks of the icy giants – the same kind that caused the sinking of the Titanic.Īn estimated 10,000 – 30,000 icebergs migrate south from Greenland every year, about 2,000 of which make it to the warm waters of the Gulf Stream where they eventually melt away after a 2-4 year, 3,200km journey. A melting berg often fractures throwing ice chips and knife-sharp splinters in all directions. A database of ship collisions with icebergs concentrates on collisions in this North Atlantic area, and lists over 560 incidents from 1810 to the present. Life is too short not to embrace fun.” -Noel O’Dea, director of strategic and creative planning, Target.Iceberg Alley is the area from Baffin Bay (where icebergs enter the water from the massive glaciers on the southwest coast of Greenland) down to the east coast of Newfoundland and Labrador where the bergs enter the shipping lanes.Ī typical “small” iceberg looms 5-15 meters above water level and weighs about 100,000 tons. The sea here is generally littered with “bergy bits” – floating chunks of ice that weigh around 10,000 tons – and “growlers” – smaller pieces the size of a grand piano weighing about 1,000 tons. I love the tension and contrast between the poetic artistry of the photographs and the tongue-in-cheek humour of the headlines. was a big winner at the HSMAI /Adrian Awards for hospitality marketing in New York earlier this year.Īnd we quote: “We target sophisticated and experienced travellers seeking to discover unusual places and experiences as an antidote for the stress and plastic composition of ordinary urban life. ![]() This year, visitor traffic, unique visitors and interactions are all up over the same period last year. ![]() The results: generated more than 500,000 map interactions in 2018, with users tracking over 500 icebergs and uploading hundreds of photos. As of Monday afternoon, there were 309 icebergs drifting past the province’s shores. The site identifies icebergs by size and shape (blocky, pinnacle, tabular). The map highlights great local sights hikes and walks, Iceberg Alley, the East Coast Trail trail heads, where to see fascinating wildlife, interesting and. The campaign is also bringing back the award-winning, a mobile-optimized site that uses data from NASA and the European Space Agency-as well as users and tour operators-to plot icebergs on a map of the province in real time. “Some pieces just won’t fit inside the Guggenheim” is the headline accompanying one of the full-page ads, which are appearing in travel sections of major daily newspapers including The Globe and Mail. How:Target created a series of print “billboards” featuring these so-called “majestic cathedrals” in their natural glory. Welcome to Iceberg Alley The Iceberg Festival in Newfoundland & Labrador - June 2-11. Icebergs are a significant tourism driver, with people frequently flocking to the towns that dot the province’s coastal regions to see them. Why:It’s peak season for iceberg viewing in Iceberg Alley, with literally hundreds of 10,000-year-old Arctic icebergs drifting past the province’s 29,000 kilometres of coastline. It is targeting key international markets including the U.S., with paid media in targeted Canadian markets. When & Where:Timed to coincide with peak season for “Iceberg Alley,” which runs from April until the icebergs drift or melt away (usually around late July), the campaign includes national print ads, as well as Target’s award-winning tracking tool. Every year, from the coast of the Canadian province of Newfoundland and Labrador, you can observe an incredibly beautiful. ![]() What: A new campaign promoting the province’s longstanding reputation as “Iceberg Alley.” Who:Target Marketing & Communications, Newfoundland and Labrador Tourism.
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